Grisly FDA Tobacco Warnings Could Trip First Amendment Battle
NEW YORK (AdAge.com) — In a never-ending quest to rid the country of the ills of smoking, the government is proposing a series of grisly images — including a dead body in a morgue, a dying cancer patient and a rotting mouth — be included on all cigarette packaging beginning in late 2012. But as always with advertising, First Amendment issues are being raised.
http://adage.com/article.php?article_id=147074
Thu, 11 Nov 2010 16:23:33 -0500 adag...@adage.com(Rich Thomaselli)
Categories:
Advertising News Tags:
addictive, Advertising Age, cancer patient, cigarette packaging, FDA, First Amendment Battle, government, Grisly, morgue, rotting mouth, smoking, Tobacco Warnings
Fast Feeders Serve Up Fresh Buzzwords
Wholesome. Fresh. Natural. Local. Premium. Those are the food-marketing buzzwords that have gained on phrases like low-fat, low-carb and low-calorie. For fast feeders, the benefits are two-fold — the descriptors don’t bring the regulatory scrutiny other health-related claims do and, even better, consumers are buying into the hype.
http://adage.com/article.php?article_id=149264
Mon, 07 Mar 2011 14:00:00 -0500
Industry Goes on Offense to Guard Ad Tax Deduction
Taking into account the current situation in Washington — many newly elected congressional representatives who won on promises of restoring financial stability and dealing with the deficit — ad industry insiders believe an assault on advertising deductibility is more likely now than it has been in many years.
http://adage.com/article.php?article_id=149259
Mon, 07 Mar 2011 12:03:32 -0500
Another Ally for ‘Social Entertainment’ as Entertainment Weekly Teams With GetGlue
Social-media plays devoted to TV and other entertainment have found another ally in Entertainment Weekly, which is encouraging readers to use the GetGlue service to “check in” to the shows, movies, music and books it recommends in its weekly Must List column. But GetGlue and its peers remain far smaller than existing social media giants like Facebook.
http://adage.com/digital/article.php?article_id=149257
Mon, 07 Mar 2011 11:30:03 -0500
Categories:
Advertising News Tags:
adage, Advertising Age, Entertainment Weekly, Facebook, GetGlue, movies, music and books, Social Entertainment, social media, social media giants, weekly Must List column
Skype Dials Up Display Ad Dollars
Skype, the popular internet software that allows people to make video calls for free, will begin serving large display advertising tomorrow as part of its larger revenue strategy as it gears up for a planned public offering sometime this year.
http://adage.com/digital/article.php?article_id=149253
Mon, 07 Mar 2011 09:15:34 -0500
From Hulu to Google TV, Battle Is on in Distribution Turf War
NEW YORK (AdAge.com) As online video content and traditional TV programming converge on multiple platforms, who will win the attention of viewers and advertisers?
http://adage.com/mediaworks/article.php?article_id=148893
Wed, 16 Feb 2011 09:18:02 -0500
Why the NBA Didn’t Block Kobe Bryant’s Gun-Toting ‘Call of Duty’ Ad
Lakers star Kobe Bryant upset some people last year when he appeared in a violent “Call of Duty” commercial last year, but the NBA decided not to intervene, commissioner David Stern explained. “There’s a lot we do that can be viewed as intrusive to protect our brand,” he said. This was a chance not to intrude.
http://adage.com/mediaworks/article.php?article_id=148869
Wed, 16 Feb 2011 00:00:00 -0500 niv...@adage.com(Nat Ives)
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Microsoft Ad Sales Chief Carolyn Everson Jumps to Facebook
NEW YORK (AdAge.com) After only nine months in charge of global ad sales at Microsoft, Carolyn Everson jumped ship for Facebook.
http://adage.com/digital/article.php?article_id=148895
Tue, 15 Feb 2011 23:20:21 -0500 islu...@adage.com(Irina Slutsky)
Over $12B at Stake if NFL Lockout Prevents 2011 Season
NEW YORK (AdAge.com) Fan outrage would be the least of the fallout if a breakdown in negotiations leads to an NFL lockout during the 2011 season. Add up lost TV ad revenue and sponsor activations, canceled fantasy football leagues and websites, empty sports bars and out-of-work stadium personnel and the price tag would be somewhere north of $12 billion.
http://adage.com/article.php?article_id=148093
Mon, 10 Jan 2011 00:00:00 -0500 adag...@adage.com(Rich Thomaselli)
At CES, Connected TVs, Tablets and Smartphones Still Missing Key Content
LAS VEGAS (AdAge.com) While the gadget gods unfolded their latest wares for the Consumer Electronics Show’s tech-obsessed masses, the underlying message of this year’s event was something decidedly un-gadget-like: Media companies are back in the driver’s seat.
http://adage.com/article.php?article_id=148092
Mon, 10 Jan 2011 00:00:00 -0500 e...@adage.com(Edmund Lee)
Categories:
Advertising News Tags:
adage, Advertising Age, CES, Connected TVs, Consumer Electronics Show, Edmund Lee, gadget gods, Key Content, Media companies, Smartphones, Tablets, Tablets and Smartphones, tech-obsessed
How Agencies Are Structuring for Shopper Marketing
NEW YORK (AdAge.com) Manufacturer investment in shopper marketing has roughly doubled over the past five years to $35 billion, according to Booz & Co., and it is expected to continue to expand at an annual rate of roughly 15%, with some funding reallocated from traditional media and trade promotion.
http://adage.com/article.php?article_id=148051
Mon, 10 Jan 2011 00:00:00 -0500 ksch...@gmail.com(Ken Schept)
