Grisly FDA Tobacco Warnings Could Trip First Amendment Battle

Grisly FDA Tobacco Warnings Could Trip First Amendment Battle

Grisly FDA Tobacco Warnings Could Trip First Amendment Battle
NEW YORK (AdAge.com) — In a never-ending quest to rid the country of the ills of smoking, the government is proposing a series of grisly images — including a dead body in a morgue, a dying cancer patient and a rotting mouth — be included on all cigarette packaging beginning in late 2012. But as always with advertising, First Amendment issues are being raised.

http://adage.com/article.php?article_id=147074

Thu, 11 Nov 2010 16:23:33 -0500 adag...@adage.com(Rich Thomaselli)

Be the first to comment - What do you think?  Posted by The Admeister - November 13, 2010 at 12:51 am

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Fast Feeders Serve Up Fresh Buzzwords

Fast Feeders Serve Up Fresh Buzzwords


Wholesome. Fresh. Natural. Local. Premium. Those are the food-marketing buzzwords that have gained on phrases like low-fat, low-carb and low-calorie. For fast feeders, the benefits are two-fold — the descriptors don’t bring the regulatory scrutiny other health-related claims do and, even better, consumers are buying into the hype.

http://adage.com/article.php?article_id=149264

Mon, 07 Mar 2011 14:00:00 -0500

Be the first to comment - What do you think?  Posted by The Admeister - March 9, 2011 at 4:42 am

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Industry Goes on Offense to Guard Ad Tax Deduction

Industry Goes on Offense to Guard Ad Tax Deduction

Taking into account the current situation in Washington — many newly elected congressional representatives who won on promises of restoring financial stability and dealing with the deficit — ad industry insiders believe an assault on advertising deductibility is more likely now than it has been in many years.

http://adage.com/article.php?article_id=149259

Mon, 07 Mar 2011 12:03:32 -0500

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Another Ally for ‘Social Entertainment’ as Entertainment Weekly Teams With GetGlue

Another Ally for ‘Social Entertainment’ as Entertainment Weekly Teams With GetGlue


Social-media plays devoted to TV and other entertainment have found another ally in Entertainment Weekly, which is encouraging readers to use the GetGlue service to “check in” to the shows, movies, music and books it recommends in its weekly Must List column. But GetGlue and its peers remain far smaller than existing social media giants like Facebook.

http://adage.com/digital/article.php?article_id=149257

Mon, 07 Mar 2011 11:30:03 -0500

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Skype Dials Up Display Ad Dollars

Skype Dials Up Display Ad Dollars



Skype, the popular internet software that allows people to make video calls for free, will begin serving large display advertising tomorrow as part of its larger revenue strategy as it gears up for a planned public offering sometime this year.

http://adage.com/digital/article.php?article_id=149253

Mon, 07 Mar 2011 09:15:34 -0500

Be the first to comment - What do you think?  Posted by The Admeister - at 4:20 am

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From Hulu to Google TV, Battle Is on in Distribution Turf War

From Hulu to Google TV, Battle Is on in Distribution Turf War

From Hulu to Google TV, Battle Is on in Distribution Turf War
NEW YORK (AdAge.com) As online video content and traditional TV programming converge on multiple platforms, who will win the attention of viewers and advertisers?

http://adage.com/mediaworks/article.php?article_id=148893

Wed, 16 Feb 2011 09:18:02 -0500

Be the first to comment - What do you think?  Posted by The Admeister - February 18, 2011 at 6:45 pm

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Why the NBA Didn’t Block Kobe Bryant’s Gun-Toting ‘Call of Duty’ Ad

Why the NBA Didn’t Block Kobe Bryant’s Gun-Toting ‘Call of Duty’ Ad

Why the NBA Didn't Block Kobe Bryant's Gun-Toting 'Call of Duty' Ad
Lakers star Kobe Bryant upset some people last year when he appeared in a violent “Call of Duty” commercial last year, but the NBA decided not to intervene, commissioner David Stern explained. “There’s a lot we do that can be viewed as intrusive to protect our brand,” he said. This was a chance not to intrude.

http://adage.com/mediaworks/article.php?article_id=148869

Wed, 16 Feb 2011 00:00:00 -0500 niv...@adage.com(Nat Ives)

Be the first to comment - What do you think?  Posted by The Admeister - at 6:38 pm

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Microsoft Ad Sales Chief Carolyn Everson Jumps to Facebook

Microsoft Ad Sales Chief Carolyn Everson Jumps to Facebook

Microsoft Ad Sales Chief Carolyn Everson Jumps to Facebook
NEW YORK (AdAge.com) After only nine months in charge of global ad sales at Microsoft, Carolyn Everson jumped ship for Facebook.

http://adage.com/digital/article.php?article_id=148895

Tue, 15 Feb 2011 23:20:21 -0500 islu...@adage.com(Irina Slutsky)

Be the first to comment - What do you think?  Posted by The Admeister - at 6:33 pm

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Over $12B at Stake if NFL Lockout Prevents 2011 Season

Over $12B at Stake if NFL Lockout Prevents 2011 Season


NEW YORK (AdAge.com) Fan outrage would be the least of the fallout if a breakdown in negotiations leads to an NFL lockout during the 2011 season. Add up lost TV ad revenue and sponsor activations, canceled fantasy football leagues and websites, empty sports bars and out-of-work stadium personnel and the price tag would be somewhere north of $12 billion.

http://adage.com/article.php?article_id=148093

Mon, 10 Jan 2011 00:00:00 -0500 adag...@adage.com(Rich Thomaselli)

Be the first to comment - What do you think?  Posted by The Admeister - January 10, 2011 at 4:20 am

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At CES, Connected TVs, Tablets and Smartphones Still Missing Key Content

At CES, Connected TVs, Tablets and Smartphones Still Missing Key Content


LAS VEGAS (AdAge.com) While the gadget gods unfolded their latest wares for the Consumer Electronics Show’s tech-obsessed masses, the underlying message of this year’s event was something decidedly un-gadget-like: Media companies are back in the driver’s seat.

http://adage.com/article.php?article_id=148092

Mon, 10 Jan 2011 00:00:00 -0500 e...@adage.com(Edmund Lee)

Be the first to comment - What do you think?  Posted by The Admeister - at 4:15 am

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How Agencies Are Structuring for Shopper Marketing

How Agencies Are Structuring for Shopper Marketing


NEW YORK (AdAge.com) Manufacturer investment in shopper marketing has roughly doubled over the past five years to $35 billion, according to Booz & Co., and it is expected to continue to expand at an annual rate of roughly 15%, with some funding reallocated from traditional media and trade promotion.

http://adage.com/article.php?article_id=148051

Mon, 10 Jan 2011 00:00:00 -0500 ksch...@gmail.com(Ken Schept)

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